WAGAMAMA CONTINUES TO MAKE IT RAIN(BOW) FOR THE LGBT+ COMMUNITY
Last year, to support Pride in Manchester and raise awareness and funds for George House Trust, Wagamama launched their #makeitrainbow campaign. Some of their signage was changed to include the rainbow colours and this included the Manchester St Peter’s Square restaurant. Part of this campaign saw the donating of the daily takings on the sale of steamed buns any time a rainbow was spotted over Manchester to George House Trust.
This Manchester Pride, wagamama is going even bigger with its #makeitrainbow campaign, with a rainbow bench installed in the restaurant in St Peter’s Square for a year, and the sale cost of any steamed buns ordered on this bench being donated to George House Trust.
Regional Marketing Manager, Kate Dell said:
"We pride ourselves on diversity and inclusivity, with our internal facing message to our team members ‘be you. be wagamama.’ so we always feel really strongly that we show our support to the amazing pride events around the UK".
Information about George House Trust has been included on rainbow placemats within the restaurant, so that guests can find out more about the work we do and really be encouraged to help raise money.
To find out more by visiting the #makeitrainbow campaign website.