WAGAMAMA CONTINUES TO MAKE IT RAIN(BOW) FOR THE LGBT+ COMMUNITY
WAGAMAMA CONTINUES TO MAKE IT RAIN(BOW) FOR THE LGBT+ COMMUNITY
23.08.17: Pan-Asian restaurant wagamama has extended its #makeitrainbow campaign to celebrate Manchester Pride this weekend.
The day’s profits from wagamama bun sales (now selling an average of 1,000,000 yearly) will be donated to local charity, George House Trust, every time a rainbow is spotted in the sky above Manchester, from 25th August.
Rain falls an average of 151 days a year in Manchester, making it one of the wettest cities in the UK. wagamama is calling on the Mancunian community to help spot rainbows to unlock the donation by tweeting a picture with the hashtag #makeitrainbow.
To ensure the charity benefits whatever the weather and in case we enjoy 365 days of sunshine in Manchester (very unlikely), wagamama is committed to donating a minimum of £2,500 to George House Trust, aiding its important work to support people living with HIV.
Regular Giving Manager at George House Trust, Leroy Williamson said:
"George House Trust are over the moon to be working with wagamama on this fun engaging campaign. We rely on the financial support of businesses and our local community to enable us to provide a much needed service here in Manchester and the North West. The money raised by wagamama will go towards our welfare fund and counselling service to support people who are living with HIV. I think this 12-month campaign really shows an understanding and a commitment to equality. Manchester is a wonderful place and I’m positive everybody will come together for lots of fun with buns and rainbows."
Head of Marketing at wagamama, Andre Johnstone said:
“wagamama has always supported its staff when it comes to Pride across the UK but we have wanted to do more publicly to support the LGBT+ community in previous years. I’m pleased we can expand our support following the success of London and Brighton Pride and make a wider commitment to throw our support behind those who struggle to be who they are. We are who we are and we want you to just be you. What better way to ramp up our continued support and celebrate Pride than by backing a vitally important charity such as George House Trust.”
Manchester Pride is a community funded charity that challenges discrimination and campaigns for equality for the LGBT+ community. Pride gives people a platform to speak up and be who they want to be and creates a safe environment for all. This year, thousands will descend on Manchester to be a part of and support the LGBT+ community.